Do you want to get to ‘yes’?
Every day somebody needs to say yes.
Whether you're pitching an idea, negotiating an outcome, securing stakeholder buy-in, influencing without authority, winning a new client, leading a team or convincing your manager to approve your holiday leave, your ability to persuade can have a significant impact on your success.
The question is: how persuasive are you?
Could you be achieving better outcomes more often?
How to Persuade is a practical guide to persuasion, influence and stakeholder buy-in for professionals who want to communicate more effectively and inspire action.
If How to Win Friends and Influence People taught a generation how to build relationships, How to Persuade teaches today's professionals how to gain buy-in, influence decisions and inspire action.
In How to Persuade, bestselling author and persuasion expert Michelle Bowden reveals the research-based principles, communication skills and practical persuasion techniques used by highly influential people to gain agreement, build trust and inspire action.
Michelle believes that persuasion is the NEW influence. In today's workplace, the ability to communicate clearly, influence ethically and persuade effectively is one of the most valuable career skills you can develop.
Packed with engaging real-world examples and immediately applicable strategies, this practical guide will help you become a more confident, influential and effective communicator.
Inside you'll learn how to:
• recognise and develop your persuasion strengths
• build trust, credibility, executive presence and influence with others
• gain stakeholder buy-in for your ideas, recommendations and proposals
• communicate more persuasively in business and everyday life
• generate enthusiasm and commitment to your ideas
• win important pitches, presentations and conversations
• influence decisions ethically and effectively
Whether you're leading, selling, negotiating, presenting, influencing without authority or communicating with colleagues, clients, friends or family, How to Persuade provides the practical tools, techniques and frameworks you need to increase your influence and achieve better outcomes.
If you're looking for a book on persuasion, influence, stakeholder buy-in, persuasive communication, leadership communication, ethical influence or influencing skills, How to Persuade is your practical step-by-step guide to becoming more persuasive in every area of life.
Often recommended for readers interested in persuasion, influence and books such as How to Win Friends and Influence People, Influence and Never Split the Difference.
"Everything you want and need is on the other side of persuasion. This book takes you through the latest thinking on influence and persuasion and gives you all the completely achievable step-by-step actions to make yourself more instantly persuasive."
— Alec Gardner, Managing Partner, Australia & New Zealand, AlphaZetta