Discover your persuasion style, influence strengths and communication preferences
How persuasive are you?
Do people listen when you speak?
Do you gain stakeholder buy-in when it matters most?
Can you influence decisions, build trust and inspire action?
Whether you're leading a team, presenting a business case, pitching a proposal, negotiating an outcome, influencing without authority or communicating with clients and colleagues, your success depends on your ability to persuade.
The good news?
Persuasion is not a personality trait.
It's a skill and like any skill, it can be measured, developed and improved.
Why persuasion matters
Every day we are faced with opportunities to influence others.
Some opportunities are obvious:
• presentations
• pitches
• proposals
• business cases
• sales conversations
Others are less obvious:
• meetings
• emails
• stakeholder conversations
• networking events
• leadership discussions
• spontaneous workplace interactions
In every one of these moments, your ability to communicate persuasively influences the outcome.
The challenge is that most people don't know their persuasion strengths, communication style or influence blind spots.
As a result, they rely on the same approach regardless of who they're speaking to.
That's where the Persuasion Smart Profile® can help.
What is the Persuasion Smart Profile®?
The Persuasion Smart Profile® is a persuasion assessment, influence assessment and psychometric profiling tool developed by persuasion expert Michelle Bowden.
Designed to help professionals improve their communication skills, persuasion skills and leadership influence, the Persuasion Smart Profile® identifies your natural persuasion style, highlights your strengths and reveals opportunities for improvement.
Based on your responses, you'll receive a personalised report showing:
• your preferred persuasion approach
• your persuasive strengths
• your persuasive blind spots
• your communication preferences
• your ability to adapt your communication style
• practical strategies to increase your influence and persuasive impact
The four persuasive approaches
Research shows that people are persuaded in different ways.
Some respond to logic and evidence.
Some are persuaded by trust and relationships.
Others respond to possibilities, outcomes or certainty.
The Persuasion Smart Profile® helps you understand your preferred persuasion style and develop greater flexibility so you can adapt your approach to different people, personalities and situations.
Because the most persuasive people aren't necessarily the people who talk the most, they're the people who communicate in ways that resonate with others.
Four steps to becoming more persuasive
Step 1: Know yourself
Understand your natural persuasion style, communication preferences, persuasion strengths, influence strengths and opportunities for development.
Step 2: Understand others
Recognise that different people are persuaded by different things and develop your ability to identify communication styles, understand stakeholder priorities and influence more effectively.
Step 3: Build your persuasion skills
Develop your persuasion skills, influence skills and communication effectiveness so you can adapt your approach, build trust, gain stakeholder buy-in and influence decisions more effectively.
Step 3: Adapt your approach
Learn how to communicate more effectively, build trust and credibility, gain stakeholder buy-in, influence decisions and persuade ethically in any professional or personal situation.
Inspired by the world's best thinking on influence and persuasion
Readers of classic influence books such as How to Win Friends and Influence People often discover that influence starts with understanding themselves first.
The Persuasion Smart Profile® provides practical insight into your personal persuasion style and communication preferences so you can build stronger relationships, increase trust and credibility, and improve your ability to influence others ethically and effectively.
Who is the Persuasion Smart Profile® for?
The Persuasion Smart Profile® is ideal for:
• leaders and managers
• sales professionals
• business owners
• consultants
• executives
• trainers and facilitators
• customer-facing professionals
• anyone wanting to improve their persuasion skills, influence skills, communication effectiveness or stakeholder management capability
Whether your goal is leadership influence, executive presence, stronger stakeholder relationships, improved communication skills or greater persuasive impact, the Persuasion Smart Profile® provides a practical starting point.
Ready to discover your persuasion style?
Complete the Persuasion Smart Profile® today and take the first step towards becoming a more persuasive communicator, stronger influencer and more effective leader.
Because every day somebody needs to say yes.